After we'd discussed what aspects of transmedia we'd like to create I began on the creation of a newspaper.
The aim for the newspaper is to hand it out around Manchester similarly to the Why So Serious? campaign where they handed out The Gotham Times in Chicago. The newspaper will include two stories; the first will be an article on the new manager taking over the hotel with a slight mention to a death and an article about the investigator solving a haunting in a club in Manchester. However to make it seem more realistic I used a club in Manchester that is known to be haunted so the readers will begin to think it is real.
The newspaper will also contain links to the investigator's blog, the team's website etc. All to try and make the newspaper seem real so when people look on the different links they'll think that the website and social media are all real.
I also based the layout of the newspaper on the Manchester Evening News the local newspaper in Manchester. Again this made the whole thing seem more realistic to the people of Manchester as psychologically they would recognise the design.
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| The Manchester Evening News |
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| The finished fake newspaper to be handed out in Manchester |